Tag Archives: Brand

S Hotels’ free-spirited lifestyle brand celebrates homecoming as two beachfront resorts open in Thailand

S Hotels’ free-spirited lifestyle brand celebrates homecoming as two beachfront resorts open in Thailand

SAii, the fun and free-spirited upper-upscale lifestyle brand from S Hotels and Resorts, Thailand’s homegrown hotel group, has arrived in its spiritual home with the opening of its first two resorts in the ‘Land of Smiles’ – SAii Laguna Phuket and SAii Phi Phi Island Village. SAii, which derives from the Thai word for ‘sand’, […]

Why does Brand USA and Airbnb Go Together?

Why does Brand USA and Airbnb Go Together?

Brand USA and Airbnb announced a new partnership designed to allow guests to explore the USA from the comfort of home through Online Experiences featuring the unique cultures, cuisines, and people from across the United States. Along with a new landing page highlighting a special collection of Airbnb Online Experiences that showcase the unique possibilities […]

The integral role of brand and purpose in tourism industry recovery

The integral role of brand and purpose in tourism industry recovery

In a recent talk with Chris Anderson, the head of TED, the global outlook for 2020 was likened to a forest fire only seen every 400 years. As that fire continues to burn, it leaves behind the older Sycamore trees, hopeful to stay protected and dominant, mixed with a mass of green shoots looking to […]

RedDoorz launches trendy, design-inspired hotel brand SANS

RedDoorz launches trendy, design-inspired hotel brand SANS

RedDoorz has announced the launch of SANS Hotels, a trendy, economy lifestyle hotel brand as part of its strategy to build the largest new-age hospitality company in Southeast Asia. The launch signals RedDoorz’s new vision to become an ecosystem of various accommodation products, each backed by distinct brands and catering to the different needs of […]

Radisson unveils new conversion brand

Radisson unveils new conversion brand

Radisson Hotel Group has launched a new soft brand, Radisson Individuals. The company has designed it as a conversion brand, offering independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform. Federico González, chief executive of Radisson Hotel Group, said: “The launch of Radisson Individuals marks another […]

First-ever destination brand campaign for AlUla, Saudi Arabia unveiled

First-ever destination brand campaign for AlUla, Saudi Arabia unveiled

The first-ever destination brand campaign for AlUla, the heritage and culture centrepiece of Saudi Arabia, has been unveiled. The campaign, developed by the Royal Commission for AlUla (RCU) with creative partners Leo Burnett, includes a film directed by renowned cinematographer Bruno Aveillan and a suite of digital assets under the concept of The World’s Masterpiece. […]

Brand USA chief executive steps down after just one year | News

Brand USA chief executive steps down after just one year | News

Brand USA chief executive James Evans is stepping down after just one year in the role. He will be replaced in the interim by Brand USA chairman-elect Caroline Beteta. The year-old organisation’s board of directors has begun a search for Evans’ replacement. The agreement was reached in consultation with the board, and comes as the […]

Brand USA launches bespoke idea submissions website | News

Brand USA launches bespoke idea submissions website | News

Brand USA has announced the launch of a bespoke website dedicated to television programme idea submissions. The new website has been built specifically to accept confidential television ideas from production partners, before a shortlist will be put before a Television Advisory Board. The Board will decide on the chosen submission(s) and will aim to work […]

Brand USA takes steps toward post-2015 funding | News

Foreign Office seeks to clarify US travel ban | News

The American Society of Travel Agents has offered its commendation after the House of Representatives took an important step toward ensuring the continuation of Brand USA. The House passed the Travel Promotion, Enhancement, & Modernisation Act of 2014 by a vote of 347 to 57 and scheduled for a Senate committee hearing. Brand USA is […]

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