SAii, the fun and free-spirited upper-upscale lifestyle brand from S Hotels and Resorts, Thailand’s homegrown hotel group, has arrived in its spiritual home with the opening of its first two resorts in the ‘Land of Smiles’ – SAii Laguna Phuket and SAii Phi Phi Island Village. SAii, which derives from the Thai word for ‘sand’, […]
Tag Archives: Brand
17
Jan
Jan
Brand USA and Airbnb announced a new partnership designed to allow guests to explore the USA from the comfort of home through Online Experiences featuring the unique cultures, cuisines, and people from across the United States. Along with a new landing page highlighting a special collection of Airbnb Online Experiences that showcase the unique possibilities […]
17
Jan
Jan
In a recent talk with Chris Anderson, the head of TED, the global outlook for 2020 was likened to a forest fire only seen every 400 years. As that fire continues to burn, it leaves behind the older Sycamore trees, hopeful to stay protected and dominant, mixed with a mass of green shoots looking to […]
17
Jan
Jan
RedDoorz has announced the launch of SANS Hotels, a trendy, economy lifestyle hotel brand as part of its strategy to build the largest new-age hospitality company in Southeast Asia. The launch signals RedDoorz’s new vision to become an ecosystem of various accommodation products, each backed by distinct brands and catering to the different needs of […]
17
Jan
Jan
Radisson Hotel Group has launched a new soft brand, Radisson Individuals. The company has designed it as a conversion brand, offering independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform. Federico González, chief executive of Radisson Hotel Group, said: “The launch of Radisson Individuals marks another […]
17
Jan
Jan
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16
Jan
Jan
The first-ever destination brand campaign for AlUla, the heritage and culture centrepiece of Saudi Arabia, has been unveiled. The campaign, developed by the Royal Commission for AlUla (RCU) with creative partners Leo Burnett, includes a film directed by renowned cinematographer Bruno Aveillan and a suite of digital assets under the concept of The World’s Masterpiece. […]
16
Jan
Jan
Brand USA chief executive James Evans is stepping down after just one year in the role. He will be replaced in the interim by Brand USA chairman-elect Caroline Beteta. The year-old organisation’s board of directors has begun a search for Evans’ replacement. The agreement was reached in consultation with the board, and comes as the […]
16
Jan
Jan
Brand USA has announced the launch of a bespoke website dedicated to television programme idea submissions. The new website has been built specifically to accept confidential television ideas from production partners, before a shortlist will be put before a Television Advisory Board. The Board will decide on the chosen submission(s) and will aim to work […]
16
Jan
Jan
The American Society of Travel Agents has offered its commendation after the House of Representatives took an important step toward ensuring the continuation of Brand USA. The House passed the Travel Promotion, Enhancement, & Modernisation Act of 2014 by a vote of 347 to 57 and scheduled for a Senate committee hearing. Brand USA is […]