Tag Archives: Firstever

First-ever destination brand campaign for AlUla, Saudi Arabia unveiled

First-ever destination brand campaign for AlUla, Saudi Arabia unveiled

The first-ever destination brand campaign for AlUla, the heritage and culture centrepiece of Saudi Arabia, has been unveiled. The campaign, developed by the Royal Commission for AlUla (RCU) with creative partners Leo Burnett, includes a film directed by renowned cinematographer Bruno Aveillan and a suite of digital assets under the concept of The World’s Masterpiece. […]

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