Tag Archives: leverage

PATA: SMEs must leverage data and technology to ease COVID-19 pressures

PATA: SMEs must leverage data and technology to ease COVID-19 pressures

Digitalization and innovation are key for SMEs survival as the travel industry emerges from COVID-19’s impact according to a report by the Pacific Asia Travel Association (PATA), revealed at the World Travel Market today. PATA’s research report “The role of Online Travel Agencies (OTAs) in supporting Asia-Pacific SMEs in Recovery” aims to provide insights to […]

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