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The integral role of brand and purpose in tourism industry recovery

The integral role of brand and purpose in tourism industry recovery

In a recent talk with Chris Anderson, the head of TED, the global outlook for 2020 was likened to a forest fire only seen every 400 years. As that fire continues to burn, it leaves behind the older Sycamore trees, hopeful to stay protected and dominant, mixed with a mass of green shoots looking to […]

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