Tag Archives: UAEs

World’s Coolest Winter! How UAE’s domestic tourism campaign creates USD 272 million revenue in a month

World’s Coolest Winter! How UAE’s domestic tourism campaign creates USD 272 million revenue in a month

The UAE’s inaugural domestic tourism campaign, World’s Coolest Winter, attracted 950,000 tourists from across the country, reportedly driving AED 1 billion (USD 272.2 million) of revenue into the hospitality sector within one month, said a report. The 45-day campaign was launched on December 12, 2020 and concluded on January 25, 2021, as part of the […]

On your checklist! World’s first bear camp in Ras Al Khaimah on UAE’s highest mountain

On your checklist! World’s first bear camp in Ras Al Khaimah on UAE’s highest mountain

Ras Al Khaimah’s RAK Leisure (RAKL), the lifestyle subsidiary of RAK Hospitality Holding (RAKHH) announced that the world’s first Bear Grylls Explorers Camp (BGEC) will open close to the Via Ferrata on Jebel Jais in Ras Al Khaimah this October. As travellers across the globe navigate through the ‘new normal’, the opening of BGEC aligns […]

Department of Culture and Tourism – Abu Dhabi issues statement on UAE’s Unified Tourism Identity Strategy

Department of Culture and Tourism – Abu Dhabi issues statement on UAE’s Unified Tourism Identity Strategy

In alignment with the exciting news today from His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and ruler of the Emirate of Dubai regarding the newly launched UAE Unified Tourism Identity Strategy, a response statement was issued by His Excellency Mohamed Khalifa Al Mubarak, Chairman of the […]

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