Thomas Cook (India), integrated travel services company inaugurated its first Gold Circle Partner franchise outlet in Jammu with a focus to leverage the growth potential of the region. Jammu’s consumers will benefit from the company’s extensive range of end-to-end travel solutions.
To build consumer confidence in travel, the outlet will also offer Thomas Cook India’s comprehensive Assured Safe Travel Program in partnership with Apollo Clinics and seamless COVID-negative certification services. Of additional advantage, especially during the COVID era, are Thomas Cook India’s Doctor on Call 24×7 and Safe Holiday Helpline services.
The Thomas Cook India’s Holiday Readiness Report reveals that 89% respondents are displaying keen interest to resume travel. Further a significant 71% need the guidance of a holiday expert and so prefer to visit an outlet/Virtual Store/video chat to plan their holidays. Hence in an initiative to support its Jammu based customers, Thomas Cook India has set up its first Gold Circle Partner franchise outlet at Jammu’s Bahu Plaza.
Given the lockdown fatigue Jammu based consumers are showcasing significant pent-up demand for travel. For the upcoming summer holiday season, favourites include Goa, Himachal Pradesh, Kerala, Andamans; also Dubai, Maldives, Egypt, Russia and Turkey.
Jammu’s travellers are displaying interest in non-standard elements: accommodation in a villa, haveli/fort or a plantation bungalow amidst tea – coffee estates. Jammu’s millennials and Gen Z travellers prefer exciting options of outdoor/adventure-based experiences like kayaking, dune bashing, snorkelling, ziplining and wild-life jungle safaris.
Rajeev Kale, president and country head of holidays, MICE, Visa in Thomas Cook (India) said: “We have been observing strong and increasing travel appetite from Jammu and hence we are delighted to announce our first Gold Circle Partner franchise outlet in Jammu. We have selected Bahu Plaza given its prime location that provides us with a viable catchment across families, young working professionals and corporate travellers.”